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BUTTER FOR BETTER
Spec Project
BRIEF
Give 'I can't believe it's not butter' a social purpose campaign that is relevant to the product and its audience.
INSIGHT
Millions of families in the UK are facing food poverty and turning to food banks to feed their children.
SOLUTION
An OOH campaign that raises money for The Trussel Trust and shows the brand cares about working families.
Suckers: Text
PR stunt
Create a pop-up cafe where all the food purchased helps feed families in need. All the menu items will be British classics that use 'not' butter and copy around the cafe will help raise awareness of food poverty.
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