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NO MORE BAD BRAS
Spec Project
BRAND
Royce is a lingerie brand all about fit, quality and comfort.
INSIGHT
Every woman has worn a bad bra – it's irritating at best and infruiating at worst.
SOLUTION
Use the universality of a bad bra experience to position Royce as the holy grail of bras, a one in a million, almost too good to be true.
Royce Bras: Text
Royce Bras: Image
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