LOVE TAKEAWAYS? LOVE TECHAWAYS.
Nominated for 'Best Video Campaign' at the RAD Awards 2022
Live Work
My first pitch win with Pink Squid. And also my first professional piece of work. With as much Snoop Dogg as a suburban white girl can muster, I wrote this script and had a lot of fun.
BRIEF
People think Just Eat is all about food... and it is. But they're also one of the biggest tech companies out there and compete for talent with Uber, Google or Amazon.
INSIGHT
Besides their consumer facing app, Just Eat has a lot going on behind the scenes. And tech really is the force behind it all.
SOLUTION
'Food is our passion. Tech is our power'. We don't want to downplay how awesome food is at Just Eat, but there's a hidden force behind it all, that we need to make not-so-hidden.
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RESULTS
12,000 website visitors generated
200/200 vacancies filled
+80% YouTube view rate on previous campaigns
+200% YouTube CTR on previous campaigns
6.5 million impressions and 2.3 million view completions
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THE OPPORTUNITY SEEKER
This persona is hungry to develop their skills by working for a company with global reach like Just Eat.
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DELIVERABLES
Once we had made a lead video (above) to launch the campaign, we developed stings and gifs (below) for social and digital to flesh out the campaign and reach candidates across multiple touchpoints. These were flexed across four personas to ensure we were reaching the right people with the right messages.
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THE TECH PURIST
This persona is seasoned in their field and passionate about their code making an impact. They've heard of Just Eat, but they don't associate it with cutting-edge tech.
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THE BRAND SKEPTIC
This persona thinks Just Eat is just an app, and not a good one. They want to work with the latest tech stacks and are open to making the right move.
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THE FOOD LOVER
This persona is would love their job to be related to their foodie passion. They also want to make an impact with their work.
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