THIS SHOULD NEVER BE CHRISTMAS

BRIEF

Amplify our 'This should never be Christmas' campaign for Centrepoint, a UK based youth homeless charity working to get 16 - 25 year olds off the streets.

INSIGHT

People don't sympathise with 16 -25 year olds enough to donate because they see them as young adults. To get people to give, we have to show people the scared inner child that needs their help. 

SOLUTION

Three long copy ads telling the stories of young people facing homelessness, putting the audience directly in
their shoes.  

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